Announcing our clean marketplace initiative

Concerns about ad fraud have been limiting premium programmatic and our goal is to make clean traffic the norm. We have launched our anti-fraud initiative,“Keeping it Clean”. To ensure a truly clean market we have employed a range of tactics to ensure a transparent trading environment: we have partnered with Moat, Pixalate, and MobileWalla for ad traffic verification, authentication, and protection; routinely excluded and removed non-direct traffic sources, and adopted ads.txt.


Find the Inneractive & Fyber team at Hall 7 C041

What a difference a year makes! This year, alongside the Fyber team, we will be taking DMEXCO by storm with our biggest booth ever. Data, programmatic and mobile video are the topics of the hour and our new product offering brings greater efficiency to them all.
Want to see it in action? Meet us at DMEXCO!



A few words on our integration with Fyber

The last couple of months have been super exciting at Inneractive. We have started to merge all Fyber subsidiaries and their offerings and are on a clear path to become a driving force in the programmatic arena. With a robust product suite which includes mediation, a publisher monetization platform, data driven audience segmentation tools, an ad exchange and ad server, we are fully equipped to help publishers maximize their advertising revenues.

A few of our recent highlights:

One Management for the Group
Inneractive's co-founder and CEO, Ziv Elul, stepped into the CEO role for the entire Fyber Group (formerly RNTS Media) - Ziv pulled together a strong Corporate Management team, taking the best leaders from across all companies, that are responsible for their respective functions across the entire Fyber group. This means many previous Inneractive executives now have 'Fyber' in their title but are still responsible for Inneractive, as well.

The Road Towards Unification
For the moment, the business units and product lines are operating separately, however, the group's product teams are already building a unified roadmap towards unifying our offering in 2018. That said, there are already immediate benefits to our partners through our integrations with all sister companies meaning we now reach over 1.2 billion unique monthly users, and have access to even more unique, and direct inventory across both mobile and desktop.

Digiday Publishing Summit
Key Biscayne, Florida
September 25-27, 2017
DiG Publishing
September 28 -
October 1, 2017
Programmatic IO
New York
October 25 - 26, 2017

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