HOW PUBLISHERS CAN FIGHT FACEBOOK AND GOOGLE WITH AUDIENCE DATA
 

Ziv Elul, co-founder of Inneractive and now CEO of the Fyber group, hails data as the ultimate weapon against the giants on TheNextWeb

Facebook and Google are reeling in over 75 percent of ad spend by promising reach and granular audience targeting. To compete, publishers should behave more like these tech titans and harvest, aggregate, and create audience packages based on their proprietary first-party data. With the right programmatic partner, publishers can create even richer audience profiles and ultimately richer audience segments for media buyers. Everyone wins!

 
 
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THE FUTURE OF AD TECH: WHERE DATA AND PROGRAMMATIC VIDEO MEET
 

M&M Global talks tech with Offer Yehudai in Cannes

Offer Yehudai, Co-Founder of Inneractive and now President of the Fyber Group, reminds us that beyond the Facebook and Google duopoly there is a $30 billion market that will be shaped by data and programmatic video. He predicts that we will see a shift from advertisers buying audiences, to publishers gaining greater control of their audience data and selling it themselves. But buyers and sellers alike must work together to define the rules of engagement for using this data. Only together, as an industry, we can unlock programmatic video’s full potential. What else can we expect to see in the coming year?

 
 
WATCH VIDEO
 
 

 
   
 
 
TAKING SHANGHAI BY STORM!
 
Inneractive & Fyber at ChinaJoy

Programmatic was on everyone’s mind at ChinaJoy. Never missing a beat, group CEO, Ziv Elul, along with other execs and members of the Fyber and Inneractive teams, were there to meet with our Chinese partners whom we were thrilled to see over three jam-packed days. It was a true (China) joy to share a booth with our sister company Fyber, and see the many synergies come alive. We were captivated by Shanghai’s city lights and can’t wait to return next year.

 
 
 
 
 
DINNER IN THE SKY
 

We brought together a few of London’s top mobile publishers for a special dinner

London’s Duck & Waffle restaurant, with its gorgeous sky-high views, served as the perfect backdrop for a very special publisher dinner. Enjoying an evening of fine dining with some of London’s finest mobile publishers, we had the chance to discuss the challenges they still face in 2017 as well as new market developments and innovations, such as the future of programmatic video and the promise of data to the supply-side.



 
 

 
   
 
 
NEW OFFICE SPACE IN NEW YORK & BEIJING
 

The fast growing Inneractive and Fyber teams join forces with new, shared office space

Our teams around the world are growing, with New York and China being two of our fastest growing sites. After close to three years in our previous New York location, it was time to ‘graduate’ to a bigger space where we can accommodate the growth and cohabitate with our Fyber siblings. We faced a similar situation in China, where we opened our Beijing office a year and a half ago. With the Chinese market showing us some love, the team expanded and it was time for a bigger space. If you’d like to join our ever growing team and are passionate about video, programmatic and data view our open positions!

 
 
OPEN POSITIONS
 
 
UPCOMING EVENTS
 
 
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AD CLUB NY
SUMMER SOCIAL
 
New York
August 8

Come Sail Away
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DMEXCO
 
Cologne
September 13-14

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DIGIDAY
 
Key Biscayne
September 25-27

 
 

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