6 BEST PRACTICES FOR MONETIZING MOBILE VIDEO
 

Byline by our Chief Business Officer Welby Chen on MediaPost

Video is exploding on mobile, this isn’t a secret by any means. Content discovery and online shopping are largely conducted on smartphones. Thus a growing percentage of ad budgets being directed toward mobile video ads. Yet in order to successfully create, deliver and measure the performance of mobile video ads one must still overcome some challenges. We’re sharing a few tips on how to monetize mobile video more effectively.

 
 
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PRODUCT
SPOTLIGHT

 


Audio Management for iOS 10 +  


Inneractive introduced audio management for iOS 10 and above, which allows for avoiding involuntary audio. Utilizing the latest APIs, this release conserves user experience while affording protection against the misuse of audio by creatives within the in-app environment. With this release, a user must actively enable audio unless already enabled in the device or application. Audio management is automatically applied to all web based ad content creatives running in-app on devices with iOS 10+ for SDK integrated publishers. Publishers can benefit from this release with the latest Inneractive SDK.



 
 
 
 
 
DESIRÉE TUNSTALL APPOINTED VP AND GENERAL MANAGER NORTH AMERICA
 

We are happy to welcome yet another female executive to our team. Inneractive announced the appointment of Desirée Tunstall to Vice President and General Manager of North America, responsible for growing the team in the region, as well as developing strategic partnerships and revenue opportunities with publishers, demand-side partners and agencies. Prior to this position, Desirée served as Director of Publisher Development, North America at Inneractive.

 
 
FULL PRESS RELEASE
 
 

 
   
 
 
ISRAEL'S ANNUAL PROGRAMMATIC VIDEO CONFERENCE
 
Tel Aviv's greatest discussed the future of programmatic video

In May, the local industry’s finest came together to discuss everything video. Programmatic video, a topic we’re bullish on, was the headline of the day and we all agree that there’s certainly a lot to do (and say) around programmatic video. The panels, presentations, and fireside chats were insight-packed and have gotten us excited about what's in store in this space.

 
 

 
   
 
 
TAKING EUROPE BY STORM
 

From the French Riviera to the white nights of Russia,
our teams are "invading" the continent

Summer is around the corner and the season’s top events are underway. We look forward to meeting with Europe’s leading gaming publishers at St. Petersburg’s White Nights to discuss the future of mobile monetization. At Cannes Lions, we’ll be busy enjoying interesting meetings and day time lunch cruises on our yacht, as we soak up some insights (and some sun).

 
 
SCHEDULE MEETING
 
 

UPCOMING EVENTS

 
 
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WHITE
NIGHTS
 
St. Petersburg
June 14-15
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CANNES
LIONS
 
Cannes  
June 17-24

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IAB VIDEO
LEADERSHIP SUMMIT 

 
San Francisco 
July 11-12
 
 

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